For light, natural and authentic hair, ANALOG is the only step you need for weightless softening and conditioning.

Restore your hair to a natural, clean + shiny state.

For a clean, rebalanced scalp and shiny, healthy hair

Gentle cleansing and thorough removal of all buildup. Mild enough for daily use.

A nourishing + protective leave-in conditioner.

Transform dry, styled and processed hair into camera-worthy perfection.

A luxe purple masque that corrects dull or yellow hues + prevents fading.

Pre-Shampoo Treatment Mask