ESSENTIAL AIR DRY / BLOW DRY CRÈME
ESSENTIAL

Air Dry / Blow Dry Crème

Allure's Best of Beauty Award winner for Best Blowout Styler.

High-performance

Award-winning

Vegan

Cruelty-free

How to use

Our Treatments

Step 1

ESSENTIAL SHAMPOO
ESSENTIAL
Daily Shampoo
CLEANSING•PROTECTION•NOURISHMENT
$49
Meet your new hair hero: An everyday all-star created for all hair types. Luxe lather, gentle cleansing, optimal hydration, and amped-up antioxidant protection. It provides a boost of body, bounce, softness and dazzling shine.

Step 2

ESSENTIAL CONDITIONER
ESSENTIAL
Daily Conditioner
DETANGLING•STRENGTH•REPAIR
$49
A universal do-it-all for all hair types and textures. Detangles, fortifies, repairs and protects. Seals in moisture, pumps up shine. This luxurious melting conditioner feels like a treatment but is light enough to use every day.

Step 3

ESSENTIAL AIR DRY / BLOW DRY CRÈME
ESSENTIAL
Air Dry / Blow Dry Crème
SMOOTHING•HYDRATION•PROTECTION
$49
Experience dual-action drying with this versatile styler. Ultra lightweight and quick-absorbing, ESSENTIAL Air Dry/Blow Dry Crème features a unique blend of DuoFlex Polymers that reduce breakage by 79%* and provide 450o heat protection*, high shine & smoothness to air dried and blow-dried styles.  Air dried hair is left with controlled, yet soft and touchable, natural texture, while blow dried hair is...

Step 4

ULTRA DRY TEXTURE SPRAY
ULTRA DRY
Texture Spray
TEXTURE•VOLUME•REFRESH
$49
Optimal grip meets sultry texture. Build the perfect amount of control for full-on texture, shine and volume that remains touchable no matter how glam you go. Our dry texturizing spray is formulated to absorb weightlessly into strands. This high-tech invisible styler has a dry finish and allows for endless reshaping with zero flaking or crunch. Our dry texture spray adds...

WHAT PEOPLE ARE SAYING

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average rating 4.9 out of 5
Based on 107 reviews
  • 5 Stars
    97 Reviews
  • 4 Stars
    7 Reviews
  • 3 Stars
    1 Review
  • 2 Stars
    2 Reviews
  • 1 Star
    0 Reviews
97% of reviewers would recommend this product to a friend
107 Reviews
Reviewed by Jamie H.
Verified Buyer
ESSENTIAL AIR DRY / BLOW DRY CRÈME
Reviewing
ESSENTIAL AIR DRY / BLOW DRY CRÈME
I recommend this product
Hair Type
Straight
Hair Density
Fine
What is your main hair goal?
Volume + Texture
Rated 5 out of 5
Review posted

Very nice

Always wanted something for air drying

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Reviewed by Susan H.
Verified Buyer
ESSENTIAL AIR DRY / BLOW DRY CRÈME
Reviewing
ESSENTIAL AIR DRY / BLOW DRY CRÈME
I recommend this product
Hair Type
Wavy
Hair Density
Fine
Rated 5 out of 5
Review posted

My new favorite product!

This creme came in the mail several days ago but I didn’t try it until today. My hair has never felt softer, smoother and more like I just left the salon than it does today. This is my new favorite product!

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Reviewed by CLO
Verified Reviewer
ESSENTIAL AIR DRY / BLOW DRY CRÈME
Reviewing
ESSENTIAL AIR DRY / BLOW DRY CRÈME
I recommend this product
Hair Type
Wavy
Hair Density
Fine
What is your main hair goal?
Hydration + Repair
Rated 5 out of 5
Review posted

Phenomenal

My absolute favorite product that I just found. It is THE best I’ve found in a decade. It does such a beautiful job of defining my cut, adding memory and not weighing down my hair. I have already told other women about if for I love it that much!!! Exceptional product line.

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Reviewed by Siri S.
Verified Buyer
ESSENTIAL AIR DRY / BLOW DRY CRÈME
Reviewing
ESSENTIAL AIR DRY / BLOW DRY CRÈME
I recommend this product
Hair Type
Straight
Hair Density
Fine
What is your main hair goal?
Hydration + Repair
Rated 5 out of 5
Review posted

Lovely product!

Just don’t use too much or it can look greasy on fine hair.

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Reviewed by Natalie V.
Verified Buyer
ESSENTIAL AIR DRY / BLOW DRY CRÈME
Reviewing
ESSENTIAL AIR DRY / BLOW DRY CRÈME
I recommend this product
Hair Type
Curly
Hair Density
Fine
What is your main hair goal?
Smoothing
Rated 5 out of 5
Review posted

Best blow dry cream

This blow dry creme is fantastic. My hair turns out smooth and silky and seems to hold up to humidity really well.

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