THE SUSTAINABLE BLEU PRINT

LUXURY, WITHOUT THE EXCESS

Exceptional performance. Thoughtful materials. A more considered approach to everything we create.

DESIGNED FOR WHAT COMES NEXT

PACKAGING WITH A PAST. AND A FUTURE.

100% PCR

Bottles + jars made from post-consumer recycled material.

SUGARCANE BIORESIN

Renewable material used across tubes.

100% ALUMINUM

A highly recyclable material used for canisters.

100% RECYCLED PAPER

Secondary packaging made from post-consumer recycled paper sourced from FSC-certified forests.

WHAT'S INSIDE MATTERS, TOO.

PERFORMANCE, WITH STANDARDS.

VEGANGLUTEN-FREE LEAPING BUNNY CERTIFIED UV PROTECTION

Formulated without:

Parabens
Sulfates
Petrolatum
Mineral Oil
Synthetic Dyes

Formulated without:

Parabens
Sulfates
Petrolatum
Mineral Oil
Synthetic Dyes

THE CONTINUOUS CYCLE

MADE TO KEEP MOVING

RECOVER
REIMAGINE
CREATE
RECYCLE
REPEAT

BEYOND THE BOTTLE

Bottles and jars are made of 100% post-consumer recycled material, which use 88% less energy to produce, further lowering the company’s carbon footprint. Tubes are constructed from bioresin sugarcane plastic. Canisters are crafted from 100% aluminum. A recyclable resource, 75% of the aluminum ever produced in the United States is still in use today.

Cartons and secondary packaging are developed from 100% post-consumer recycled paper sourced from Forest Stewardship Council (FSC)-certified forests. A beautiful sheet of seed-embedded paper is included with each product which, when planted, grows wildflowers.

THE BLEU COLLECTION

SHOP ALL
ESSENTIAL BLOW DRY TONIC
ESSENTIAL
Blow Dry Tonic
REPAIR•PROTECTION•SHINE
$42
This versatile mist gives any style flexibility, light hold, memory and shine. Nourishing, non-drying formula leaves hair touchable and luxurious, never stiff. Apply light mist to towel-dried hair and comb through. Style as usual.
PRIMARY COLOR SHAMPOO
NEW FORMULA
PRIMARY
Color Protecting Shampoo
CLEANSING•COLOR PROTECTION•STRENGTH
$52
This advanced daily shampoo, powered by our proprietary Chromatherapy technology, protects, strengthens, and enhances the vibrancy of color-treated hair. Primary Color Shampoo gently cleanses, with an ultra-silky lather to remove hard water buildup and impurities that can dull color. The Chromatherapy technology combined with a unique blend of nourishing oils...
DE LUXE REPARATIVE CONDITIONER
DE LUXE
Reparative Conditioner
DETANGLING•REPAIR•STRENGTH
$52
Rich and repairing transformative daily conditioner gives coarse, unruly, fragile and damaged hair a power dose of hydration, shine, and strength. Detangles and smoothes; restores resiliency. Seals frayed cuticles and split ends, and improves texture and uniformity without weighing hair down.
FEATHERLIGHT HAIRSPRAY
FEATHERLIGHT
Touchable Hold Hairspray
HOLD•SHINE•DEFINITION
$46
Winner of Allure's 'Best of Beauty' Award for Best Hairspray. The hairspray you’ve been waiting for: softness, shine, flexibility, memory, and lightweight control for touchable style that bounces back all day long. A fine mist creates invisible, buildable hold that’s never stiff or sticky. 
OPTICAL ILLUSION SMOOTHING OIL
BACK IN STOCK
OPTICAL ILLUSION
Smoothing Oil
FRIZZ CONTROL•SHINE•SMOOTHING
$59
Sleek style, high shine. This precious nourishing oil smoothes texture, tames flyaways, adds separation and megawatt gloss. Versatile and lightweight—throw it in your bag for year-round style perfection and protection.

DE LUXE REPARATIVE SHAMPOO
DE LUXE
Reparative Shampoo
HYDRATION•REPAIR•SHINE
$52
A power dose of hydration, strength, and repair for coarse, unruly, fragile, or damaged hair. Gently cleanses, calms and helps heal distressed, weakened hair. Improves elasticity and shine, seals frayed cuticles and split ends, improves texture and uniformity without weighing hair down. Rich and repairing transformative daily conditioner detangles and...
INGENIOUS THICKENING SHAMPOO
INGENIOUS
Thickening Shampoo
THICKENING•VOLUME•CLEANSING
$49
Amplified elegance: Give fine hair a boost with instant body, bounce and shine. Cleanses and clarifies, removing product buildup.
VAPOR LOTION TO POWDER DRY SHAMPOO
ESSENTIAL
Lotion to Powder Dry Shampoo
CLEANSING•REFRESH•VOLUME
$42
Invisible Touch: Our silky, weightless lotion-to-powder reinvents dry shampoo, leaving hair and scalp clean, polished and residue-free. Keep your shine, refresh your style.
 
CULT CLASSIC FLEXIBLE HAIRSPRAY
CULT CLASSIC
Flexible Hairspray
HOLD•SHINE•DEFINITION
$46
Major polish and control, without the helmet head. Add drama, set evening looks, pump up and hold fine hair. Dries quickly to set styles, add shine, and lock out humidity for luxurious, touchable hair.
SLEEP MASQUE NIGHT REPAIR SERUM
SLEEP MASQUE
Overnight Repair Serum
REPAIR•HYDRATION•NOURISHMENT
$120
Midnight Magic: This luxurious overnight serum repairs parched, damaged hair while you sleep. Green caviar, an algae rich in oligoelements, vitamins and minerals, helps nourish, rebuild, and revitalize hair, leaving it shiny, smooth, healthy and strong.
SHOP ALL