I have fine brunette hair - just turned 40 and live in a dry climate. I’m usually either fighting weighted down by product or frizzy from the dry air. This product has honestly surprised me with how well it manages to make my hair shine, reduce frizz, not weigh it down and make my second day hair LESS oily than before. My hair is super soft and I love the smell, too! I section my hair into two sides and a back part when it’s damp after the shower, put one shake of the oil per section from mid shaft to ends, let air dry and then when I put the straightener on it - like magic, it’s smooth, feels protected and shiny. Totally worth every penny!!!