The Art of Transformation with R+Co BLEU: A Garren Challenge
Enter the world of Garren, the legendary transformational hairstylist and founder of R+Co BLEU, and showcase your talent by creating a timeless masterpiece celebrating glamour, beauty and artistry. Drawing inspiration from Garren’s signature work, craft a total look—including hair, makeup, wardrobe and styling—and reimagine the iconic glamour of the 1950s and 1960s. Capture your masterpiece and upload it to Instagram-using #agarrenchallenge to have your work judged by Garren himself, alongside Adam Federico, R+Co's VP of Creative Development. The top three entries will receive prestigious recognition, with the first-place winner awarded a ticket and travel to the exclusive R+Co EDU Garren Master Class.
TIMING:
Contest Period: February 3, 2025 - February 28, 2025
Deadline to enter: February 28, 2025
WINNERS ANNOUNCED:
Week of March 17th

Guidelines
Entry Format: This contest focuses on photography, not videos. Submit a photo carousel entry and include a minimum of two images:
1st image: The final stylized transformation.
2nd image: The R+Co BLEU products you used to create the look
3rd image: A "before" photo that highlights the styling transformation
Styling Product Requirement: R+Co BLEU products should be used exclusively to create your entry. No other brands or products should appear in the images, including on capes or tools etc.
Caption Requirement:
• Include the hashtag #agarrenchallege so your entry can be properly recorded.
• Include details of the steps you used to create your look and specify the R+Co BLEU products used in the transformation.
• Tag @randcobleu
Rights Clearance: Ensure you have obtained permission from any client or model featured in your photos.
Content Sharing Consent: By entering, you grant R+Co permission to share and credit your content on our official platforms, including social media, email and websites.

HOW TO ENTER
1. Showcase Your Expertise: Create and upload a photo carousel to Instagram featuring your transformation. Your carousel must include:
1st Image: The final, stylized transformation.
2nd Image: The R+Co BLEU products used to create the look.
3rd Image: A "before" photo highlighting the styling transformation.
2. Include Contest Details: Clearly state that your post is an entry for #AGarrenChallenge in your caption. Include a breakdown of the steps used to create the look and specify the R+Co BLEU products featured in your transformation.
3. Tag and Hashtag: Ensure your entry is visible by tagging @randcobleu and using the hashtag #AGarrenChallenge
Judging + Selection
Final Judging Panel:
Entries will be blind-judged by R+Co BLEU Founder Garren, VP of Creative Development Adam Federico, the R+Co Social Media Team, and additional members of the R+Co Collective and extended teams.
PRIZES
• 1st Place - Garren Master Class: Join legendary hairstylist and R+Co BLEU founder Garren for an exclusive 2-day Master Class that will elevate your skills and inspire your creativity. Learn time-tested techniques and explore the art of crafting modern, editorial styles with a nod to timeless glamour. This transformative experience will build your portfolio, sharpen your eye, refine your craft, and provide invaluable insights from one of the industry's most iconic figures. The winner will receive a three-night hotel stay and a $1,000 AmEx gift card to support travel and expenses, ensuring a seamless and unforgettable journey to this career-defining opportunity.
• 2nd Place - Signed YSL Book + R+Co BLEU Products: Take home a piece of fashion history with a Garren-signed Yves Saint Laurent book, a tribute to one of the most iconic designers of all time that inspired the packaging of R+Co BLEU. Plus, enjoy a curated selection of R+Co BLEU haircare products to elevate your artistry.
• 3rd Place - R+Co BLEU Best-Sellers: Win a curated selection of R+Co BLEU best-selling products, crafted to deliver exceptional results and elevate your styling expertise.