Julianne Hough's New Cut/Color: An R+COLOR Transformation
The quest for a fresh, bold change led Julianne Hough to her longtime stylist Riawna Capri, who helped her usher in the new year with an exciting new look using R+COLOR and R+Co BLEU.
The quest for a fresh, bold change led Julianne Hough straight into the talented hands of her longtime stylist Riawna Capri, co-owner of Nine Zero One salon in West Hollywood, California, who helped her usher in the new year with an exciting new look using R+COLOR and R+Co BLEU.
The Inspiration Behind the Transformation
“We wanted a bright, bold change for the new year, and that we did!” reflects Riawna, who says the decision to go for a significant chop had been brewing for months. “One day at Dancing with the Stars, it hit her—she was ready, I could feel it. We instantly started looking at the calendar to see when was best.”
Riawna says cutting a substantial amount of hair is a symbolic act—a way of releasing old energy, drawing parallels to the way crystals hold energy. Cutting off years' worth of hair is similar to letting go of accumulated energy, a process that can be both emotional and liberating. In Julianne’s case, however, there were no tears—only an exciting and energized feeling of embracing change.
The Vibrant R+COLOR Transformation
More than 300 foils with baby slices were expertly placed to create a soft, natural blonde from roots to ends. The vibrant color transformation was achieved using CHAIRLIFT Powder Lightener from R+COLOR, beginning with 5 volume MOMENTUM developer at the nape, gradually increasing to 15 volume and 20 volume as she moved toward the crown. The final touch involved toning the blonde to a bright and buttery shade using R+COLOR’s STELLAR Demi-Permanent Liquid 10.6/10V (Lilac) Lilac and 10.0/10N (Icicle).
To style Julianne's look, Riawna reached for R+Co BLEU, beginning first with F-Layer Deep Conditioning Serum pre-blow dry to serve as the perfect treatment for Julianne’s freshly colored hair as F-Layer works to replenish the protective lipid layer of the hair, locking in moisture and giving hair its natural smoothness, gloss and ability to reflect light. (Fun fact: In clinical testing, after just one single use of F-Layer, 36% of people saw less breakage, and 88% saw improved detangling, conditioning and manageability*).
Following the blow-dry, R+Co BLEU Optical Illusion Smoothing Oil was used to ensure every strand gleamed with shine after being smoothed with a flatiron. To achieve a soft, slightly piece-y texture, R+Co BLEU Elastic Styling Pomade was the final touch.
Reflections on 15 Years of Artistry
"I've been doing Julianne’s hair for 15 years now, and I am proud to say, with all the changes throughout the years, we did something different," Riawna says. "It feels so good to be able to have so many changes over all the years and yet still create something new. To have a client stick with you for 15 years is the biggest honor any hairstylist could ask for, especially in Hollywood.”
*Results are based on clinical testing compared to control products performed on chemically treated, damaged hair.
F-LAYER DEEP CONDITIONING SERUM
Hydrates, repairs, and preps hair for styling.
OPTICAL ILLUSION SMOOTHING OIL
Sleek style, high shine. This precious nourishing oil smoothes texture, tames flyaways, adds separation and megawatt gloss.
ELASTIC STYLING POMADE
Individualize your style; re-invent your cut. Pliable, light, clean hold for hair that moves.