High-performance
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Award-winning
Vegan
Cruelty-free
How to use

Our Treatments
Step 1


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DE LUXE
Reparative Shampoo
4.6
(34)
4.6
(34)
HYDRATION•REPAIR•SHINE
. Original price:
. Final price:
$52
A power dose of hydration, strength, and repair for coarse, unruly, fragile, or damaged hair. Gently cleanses, calms and helps heal distressed, weakened hair. Improves elasticity and shine, seals frayed cuticles and split ends, improves texture and uniformity without weighing hair down. Rich and repairing transformative daily conditioner detangles and smoothes; restores resiliency.
Step 2


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DE LUXE
Reparative Conditioner
4.9
(36)
4.9
(36)
DETANGLING•REPAIR•STRENGTH
. Original price:
. Final price:
$52
Rich and repairing transformative daily conditioner gives coarse, unruly, fragile and damaged hair a power dose of hydration, shine, and strength. Detangles and smoothes; restores resiliency. Seals frayed cuticles and split ends, and improves texture and uniformity without weighing hair down.
Step 3


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F-LAYER
Conditioning Serum
4.9
(288)
4.9
(288)
HYDRATION•NOURISHMENT•SMOOTHING
. Original price:
. Final price:
$42
Great hair starts here. This traceless serum—the first step post-shower—replenishes the all-important F-layer: the protective lipid layer that locks in moisture and gives hair its natural smoothness, gloss, and ability to reflect light. Weightlessly hydrates, repairs, and preps hair for styling thanks to vitamin- and mineral-rich Fruit Water Extracts and the nourishing Oil Botanical Blend.
Step 4


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OPTICAL ILLUSION
Smoothing Oil
4.7
(91)
4.7
(91)
FRIZZ CONTROL•SHINE•SMOOTHING
. Original price:
. Final price:
$59
Sleek style, high shine. This precious nourishing oil smoothes texture, tames flyaways, adds separation and megawatt gloss. Versatile and lightweight—throw it in your bag for year-round style perfection and protection.
WHAT PEOPLE ARE SAYING
4.7
Rated 4.7 out of 5 stars
Based on 91 reviews
5
Rated out of 5 stars
75
4
Rated out of 5 stars
12
3
Rated out of 5 stars
1
2
Rated out of 5 stars
2
1
Rated out of 5 stars
1
91 reviews
- Lori H.Verified BuyerHair Type CurlyHair Density CoarseWhat is your main hair goal? Color CareAugust 5, 2026Hair Type CurlyHair Density CoarseWhat is your main hair goal? Color CareReviewingOPTICAL ILLUSION SMOOTHING OILRated 5 out of 5 starsSmoothing oil
great product
Was this helpful? - AnnetteJune 28, 2026ReviewingOPTICAL ILLUSION SMOOTHING OILRated 5 out of 5 stars5 Stars
Great product!
Was this helpful? - Nancy G.Verified BuyerHair Type WavyHair Density MediumWhat is your main hair goal? SmoothingMay 24, 2026Hair Type WavyHair Density MediumWhat is your main hair goal? SmoothingReviewingOPTICAL ILLUSION SMOOTHING OILRated 5 out of 5 starsFrizz tamer extraordinaire
Love this oil. Originally got it as a sample and it was amazing how it kept my hair from becoming frizzy. Only a small amount is needed. It also smells great and gives my hair wonderful shine.
Was this helpful? - Oya B.Verified BuyerHair Type CurlyHair Density CoarseWhat is your main hair goal? Curl CareMay 20, 2026Hair Type CurlyHair Density CoarseWhat is your main hair goal? Curl CareReviewingOPTICAL ILLUSION SMOOTHING OILRated 5 out of 5 starsAmazing
I have curly hair. It is an mazing product. I use it before I put any other products, and then finist it for shine. I love it!
Was this helpful? - Heather G.Verified BuyerHair Type WavyHair Density MediumWhat is your main hair goal? SmoothingMay 3, 2026Hair Type WavyHair Density MediumWhat is your main hair goal? SmoothingReviewingOPTICAL ILLUSION SMOOTHING OILRated 5 out of 5 starsAmazing
If you are looking for a glossy hair pick me that smells amazing, this is it!
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