I bought this at the recommendation of a stylist I saw a few years ago, used it once and then completely forgot about it. Earlier this week, I ran out of the air dry cream I was using from another brand and found this hiding in the back of my bathroom cabinet and decided to give it another shot.I am so glad I did because this is the best air dry cream I’ve ever used ! I am not an hair product person, I have long, thin, oily hair and a lot of it - so most products either weigh my hair down or give me bad tangles and I loose a lot of strands trying to work products in. Not this one. My hair feels so soft after using this. It looks fuller and perfectly tousled and holds all day with the just right amount of shine. I don’t blow dry often so I haven’t tried it with heat styling yet. I used this on towel dried hair that I twist into two loose coils on either side of my head to let dry while I get ready in the morning for about half an hour to an hour and my hair looks perfect once I shake it loose! It’s only been a few days and I have gotten several compliments on my hair. I am a wash and go kind of person and generally have no time or patience with my hair so this is just the product I need. I don’t think I will be repurchasing the other brand.