88%* SPLIT END REPAIR

88%* SPLIT END REPAIR

NEW Split End Fix Serum repairs, strengthens & protects to reverse damage.

*After one use. Based on a clinical test performed on highly damaged hair.

NEW Split End Fix Serum repairs, strengthens & protects to reverse damage.

*After one use. Based on a clinical test performed on highly damaged hair.

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NEW ARRIVALS

NEW!
SPLIT END FIX SERUM

SPLIT END FIX SERUM

$59.00

Rated 4.0 out of 5
Based on 5 reviews
NEW!
PROPER MOLDING PASTE

PROPER MOLDING PASTE

$39.00

Rated 5.0 out of 5
Based on 3 reviews
NEW!
BLONDED Brightening Shampoo

BLONDED

BRIGHTENING SHAMPOO

$49.00

Rated 5.0 out of 5
Based on 8 reviews
NEW!
BLONDED Brightening Masque

BLONDED

BRIGHTENING MASQUE

$62.00

Rated 4.7 out of 5
Based on 3 reviews
NEW!
BLONDED Brightening Shampoo + Masque Set

BLONDED

BRIGHTENING SHAMPOO + MASQUE SET

$111.00

Rated 5.0 out of 5
Based on 6 reviews
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REVIVE YOUR BLONDE

MOISTURE, REPAIR & SHINE

BLONDED Brightening Shampoo & Masque revives dull blonde and silver hair with an ultra-hydrating and toning formula.

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OUR SUSTAINABLE BLEU PRINT

100% PCR Packaging.
Cruelty-free, Vegan, and Gluten-free formulas.

ESSENTIAL HAIR TONIC
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PRIMARY COLOR SHAMPOO
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DE LUXE REPARATIVE CONDITIONER
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FEATHERLIGHT HAIRSPRAY
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OPTICAL ILLUSION SMOOTHING OIL
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DE LUXE REPARATIVE SHAMPOO
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INGENIOUS THICKENING SHAMPOO
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VAPOR LOTION TO POWDER DRY SHAMPOO
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CULT CLASSIC FLEXIBLE HAIRSPRAY
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SLEEP MASQUE NIGHT REPAIR SERUM
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THE BLEU PHILOSOPHY

INNOVATION. MODERNITY. SUSTAINABILITY. STYLE.

Cutting-edge packaging

Recycled and recyclable packaging creates a continuous cycle of sustainability.

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Vegan Formulas

Highest-performance, non-toxic ingredients.

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Editorial edge and salon styling

Essentials for all hair types and textures.

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