First color shampoo
Love!
This advanced daily shampoo, powered by our proprietary Chromatherapy Technology, protects, strengthens, and enhances the vibrancy of color-treated hair. Primary Color Shampoo gently cleanses, with an ultra-silky lather to remove hard water buildup and impurities that can dull color. The Chromatherapy Technology combined with a unique blend of nourishing oils preserves true-to-tone color, increases shine and protects the hair from 450°F heat and harmful UV rays* while vegan proteins moisturize and help to reduce breakage by 89%*.
Massage a quarter-size amount into wet hair and scalp, working from roots to ends. Rinse thoroughly. For best results use as system with Primary Ultra Protection Spray and Conditioner.
Love!
This is the best color shampoo..highly recommended
lovely shampoo - great smell, light weight, cleansing, adds volume
Great for my red hair, nice texture and smells amazing
Gets my hair nice and clean and smells so good