R+Co at NYFW: Backstage with Todd Snyder S/S 2026

Modern, understated, and wearable. These two looks are sharp enough for the runway, yet casual enough to work off-duty.

Step-by-Step Breakdown (left)

Prep with Volume: Start on damp hair by applying R+Co Rodeo Star Thickening Style Foam from roots to ends. This creates structure, lift, and grip that sets the foundation for a smooth blowout.

Blowout & Shape: Using a round brush, blow-dry the hair straight, pulling up and back through the front to establish a deep side part with height. Keep the sides tight and controlled to frame the face while leaving volume up top.

Define & Control: Work a small amount of R+Co Hyperlink Fiber Stretch Pomade into the sides and back, slicking them close for contrast. The same product is smoothed lightly through the top to maintain shine and separation without sacrificing movement.

Lock It In: Finish with a mist of R+Co Vicious Strong Hold Flexible Hairspray to secure the style. The result is a sharp, enduring silhouette that holds under runway lights yet feels natural.

Step-by-Step Breakdown (right)

Foundation for Lift: On damp hair, apply R+Co Rodeo Star Thickening Style Foam evenly from roots to ends. Blow-dry using a round brush to create volume, lifting the front and crown for that signature height.

Amplify with Volume: Mist R+Co Balloon Dry Volume Spray through the front section to exaggerate fullness and achieve airy, weightless lift.

Build Texture & Control: Work in R+Co Control Flexible Paste to shape the style and add structure. This gives definition while maintaining a natural flow.

Finish with Matte Polish: Apply R+Co Half Pipe Dry Texture Wax to refine the ends, reduce shine, and lock in a piecey, effortless finish. The result is a style that moves with ease yet holds its form under the runway lights.