Our Biggest Sale of the Year Returns!

Twelve years of R+Co, and we’re celebrating the only way that makes sense. By giving our customers 30% off sitewide! The Birthday Sale is back from April 13 through May 3, with early access starting April 10 for subscribers. If you've been sitting on a wishlist, now's the time to act on it.

How to Shop The Birthday Sale Smart

A little prep goes a long way with a sale this size. A few things worth knowing before you shop

Get on our email and SMS list

Early access opens April 10, three days before the public sale. Sign up for R+Co email or SMS if you haven't already.

Add products to your cart ahead of time

You can load up your cart before the sale goes live so checkout is quick when the time comes.

Think in volume

This is a great moment to size up to a liter, grab a backup of your everyday staple, or finally try something you've been curious about. The 30% really adds up when you stock up.

One exclusion to note

Value Kits are not included in the discount. Everything else on the site is fair game.

What to Add to Your Cart First

Not sure where to start? Take the R+Co Hair Quiz before the sale kicks off. It asks a few quick questions about your hair type, goals, and concerns, then gives you a personalized product recommendation. Going into 30% off with a clear list is way more satisfying than scrolling through everything and second-guessing yourself. Your results might even point you toward some of these, and if they do, don't wait.

DALLAS Thickening Collection

If volume is the goal, the DALLAS Collection is the full system to get you there. The Biotin Thickening Shampoo and Conditioner strengthen and nourish from root to tip, and the DALLAS Thickening Spray (as seen on the Today Show) adds serious volume before blowdrying. The Birthday Sale is also a great excuse to size up to a liter.

BADLANDS Dry Shampoo Paste

BADLANDS is a step above your average dry shampoo. The paste formula absorbs oil and adds real gritty texture at the same time, which means second and third day hair actually looks intentional. It has a cult following for a reason.

RODEO STAR Thickening Style Foam

New to the R+Co lineup, RODEO STAR delivers instant lift and body with a lightweight, non-sticky finish. Apply section by section to damp hair, blow dry, and you'll see what they mean when they say "If it holds up here, it holds up anywhere." A great one to try at 30% off before word gets out.

DART Pomade Stick

DART is one of R+Co's most loved styling products for good reason. It gives a flexible hold with a clean finish, works on just about any hair type, and is the kind of thing you'll use every single day. Grab it while it's 30% off.

Stock Up, Earn Points, Repeat

If you're not already part of R+Co Rewards, the Birthday Sale is a great time to join. You'll earn points on every purchase, which means a haul this size goes a lot further. Sign up before you shop so none of that 30% off goes to waste.

The R+Co Birthday Sale is one of the best times of year to stock up, try something new, or finally commit to the full routine. Set a reminder for April 10 to get in early, and come ready to shop.