Meet RODEO STAR: The Thickening Foam Built to Hold Up Anywhere
R+Co took RODEO STAR Thickening Style Foam to an actual rodeo to see if it could deliver real volume through heat, dust, and a full day in the arena. Here's how it held up, what's in it, and why it earns a spot in your routine.
When R+Co set out to put RODEO STAR Thickening Style Foam to the test, they didn't exactly choose a low-stakes environment. They took it to an actual rodeo.
The campaign introduced the product through Daniella Petrucci, a National Rodeo Champion and Women's Ranch Bronc rider. The idea was simple: if RODEO STAR could deliver real volume through a full day in the arena, heat, dust, hat hair and all, it could hold up just about anywhere.
Spoiler: it did.
What It Does
RODEO STAR Thickening Style Foam is built for anyone who wants more from their hair. More volume, more body, more density, without the crunch or stiffness that usually comes with it. The formula works on damp hair, applied section by section before you blow dry. As you style, it builds lift at the roots and fullness throughout, leaving a lightweight, non-sticky finish that actually feels like your hair.
It absorbs oil and impurities too, so it doubles as a refresh for hair that needs a little help between wash days.
What's In It
The formula is straightforward and ingredient-forward. Vitamin E conditions hair and adds luster while protecting against moisture loss. Kiwi Fruit Extract is rich in vitamins and nutrients that support moisture balance and overall hair health. Aloe Vera Leaf Extract penetrates the hair shaft to condition from within, adding strength and helping hair hold onto moisture throughout the day.
No heavy residue, no buildup, just a formula that works with your hair instead of against it.
Real Results, Real Conditions
Back at the rodeo, Daniella put it plainly: "I love that it actually held up through all of it. It gave my hair noticeable volume without feeling stiff or heavy. My hair still looked good after a full day around the arena."
That's the whole pitch right there. A full day of competition, travel, and arena dust, and her hair still had volume and movement. For anyone who's ever had a style fall completely flat by noon, the promise of a product that can hold up through actual chaos is worth paying attention to.
How to Use It
Apply RODEO STAR to damp hair, working section by section from roots to ends. Blow dry as usual. That's it. The lift builds during the drying process, so by the time you're done styling, you've already got the volume.
It pairs well with the DALLAS Thickening Collection if you're building a full volume-focused routine, but it stands on its own too.
RODEO STAR Thickening Style Foam is a strong option if your hair tends to fall flat, feels weighed down by heavier formulas, or just needs something with a little more staying power. It's new, it's different, and it's already been tested somewhere far more demanding than your average Tuesday.