High-performance
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Award-winning
Vegan
Cruelty-free
How to use

Our Treatments
Step 1


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ESSENTIAL
Daily Shampoo
4.9
(64)
4.9
(64)
CLEANSING•PROTECTION•NOURISHMENT
. Original price:
. Final price:
$49
Meet your new hair hero: An everyday all-star created for all hair types. Luxe lather, gentle cleansing, optimal hydration, and amped-up antioxidant protection. It provides a boost of body, bounce, softness and dazzling shine.
Step 2


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ESSENTIAL
Daily Conditioner
4.9
(57)
4.9
(57)
DETANGLING•STRENGTH•REPAIR
. Original price:
. Final price:
$49
A universal do-it-all for all hair types and textures. Detangles, fortifies, repairs and protects. Seals in moisture, pumps up shine. This luxurious melting conditioner feels like a treatment but is light enough to use every day.
Step 3


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ESSENTIAL
Air Dry / Blow Dry Crème
4.9
(107)
4.9
(107)
SMOOTHING•HYDRATION•PROTECTION
. Original price:
. Final price:
$49
Experience dual-action drying with this versatile styler. Ultra lightweight and quick-absorbing, ESSENTIAL Air Dry/Blow Dry Crème features a unique blend of DuoFlex Polymers that reduce breakage by 79%* and provide 450o heat protection*, high shine & smoothness to air dried and blow-dried styles. Air dried hair is left with controlled, yet soft and touchable, natural texture, while blow dried hair is...
Step 4


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ULTRA DRY
Texture Spray
4.6
(19)
4.6
(19)
TEXTURE•VOLUME•REFRESH
. Original price:
. Final price:
$49
Optimal grip meets sultry texture. Build the perfect amount of control for full-on texture, shine and volume that remains touchable no matter how glam you go. Our dry texturizing spray is formulated to absorb weightlessly into strands. This high-tech invisible styler has a dry finish and allows for endless reshaping with zero flaking or crunch. Our dry texture spray adds...
WHAT PEOPLE ARE SAYING
4.9
Rated 4.9 out of 5 stars
Based on 57 reviews
5
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57 reviews
- Elizabeth J.Verified BuyerHair Type CurlyHair Density MediumWhat is your main hair goal? Volume + TextureOctober 24, 2026Hair Type CurlyHair Density MediumWhat is your main hair goal? Volume + TextureReviewingESSENTIAL CONDITIONERRated 5 out of 5 starsperfect pair
This is perfect with the shampoo! Light yet moisturizing. The smell is also lovely.
Was this helpful? - Debbie M.Verified BuyerHair Type StraightHair Density MediumWhat is your main hair goal? SmoothingSeptember 24, 2026Hair Type StraightHair Density MediumWhat is your main hair goal? SmoothingReviewingESSENTIAL CONDITIONERRated 5 out of 5 starsConditioner
This is the most amazing shampoo and conditioner set I’ve ever used. I’ve tried everything and love the fact that it is sulfate free very light fragrance not too heavy and not too light!!
Was this helpful? - Beth B.Verified BuyerHair Type CurlyHair Density FineWhat is your main hair goal? Curl CareSeptember 21, 2026Hair Type CurlyHair Density FineWhat is your main hair goal? Curl CareReviewingESSENTIAL CONDITIONERRated 5 out of 5 starsMoisturized
Leaves my grey curls soft and shiny
Was this helpful? - beth a.Verified BuyerHair Type CurlyHair Density MediumWhat is your main hair goal? Curl CareSeptember 7, 2026Hair Type CurlyHair Density MediumWhat is your main hair goal? Curl CareReviewingESSENTIAL CONDITIONERRated 5 out of 5 starsFantastic conditioner
You only need a small amount. It is fabulous
Was this helpful? - Amy K.Verified BuyerHair Type WavyHair Density FineMay 28, 2026Hair Type WavyHair Density FineReviewingESSENTIAL CONDITIONERRated 5 out of 5 starsSmells and works great
This is really nice for my fine hair. The smell is lovely (floral). This lathers up great and I can go 2 days without having to wash my hair.
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