ESSENTIAL AIR DRY / BLOW DRY CRÈME
ESSENTIAL

Air Dry / Blow Dry Crème

Allure's Best of Beauty Award winner for Best Blowout Styler.

High-performance

Award-winning

Vegan

Cruelty-free

How to use

Our Treatments

Step 1

ESSENTIAL SHAMPOO
ESSENTIAL
Daily Shampoo
CLEANSING•PROTECTION•NOURISHMENT
$49
Meet your new hair hero: An everyday all-star created for all hair types. Luxe lather, gentle cleansing, optimal hydration, and amped-up antioxidant protection. It provides a boost of body, bounce, softness and dazzling shine.

Step 2

ESSENTIAL CONDITIONER
ESSENTIAL
Daily Conditioner
DETANGLING•STRENGTH•REPAIR
$49
A universal do-it-all for all hair types and textures. Detangles, fortifies, repairs and protects. Seals in moisture, pumps up shine. This luxurious melting conditioner feels like a treatment but is light enough to use every day.

Step 3

ESSENTIAL AIR DRY / BLOW DRY CRÈME
ESSENTIAL
Air Dry / Blow Dry Crème
SMOOTHING•HYDRATION•PROTECTION
$49
Experience dual-action drying with this versatile styler. Ultra lightweight and quick-absorbing, ESSENTIAL Air Dry/Blow Dry Crème features a unique blend of DuoFlex Polymers that reduce breakage by 79%* and provide 450o heat protection*, high shine & smoothness to air dried and blow-dried styles.  Air dried hair is left with controlled, yet soft and touchable, natural texture, while blow dried hair is...

Step 4

ULTRA DRY TEXTURE SPRAY
ULTRA DRY
Texture Spray
TEXTURE•VOLUME•REFRESH
$49
Optimal grip meets sultry texture. Build the perfect amount of control for full-on texture, shine and volume that remains touchable no matter how glam you go. Our dry texturizing spray is formulated to absorb weightlessly into strands. This high-tech invisible styler has a dry finish and allows for endless reshaping with zero flaking or crunch. Our dry texture spray adds...

WHAT PEOPLE ARE SAYING

4.9
Rated 4.9 out of 5 stars
Based on 107 reviews
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107 reviews
  • Jamie H.
    Verified Buyer
    Hair Type Straight
    Hair Density Fine
    What is your main hair goal? Volume + Texture
    November 3, 2026
    Hair Type Straight
    Hair Density Fine
    What is your main hair goal? Volume + Texture
    Reviewing
    ESSENTIAL AIR DRY / BLOW DRY CRÈME
    Rated 5 out of 5 stars
    Very nice

    Always wanted something for air drying

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  • Susan H.
    Verified Buyer
    Hair Type Wavy
    Hair Density Fine
    October 26, 2026
    Hair Type Wavy
    Hair Density Fine
    Reviewing
    ESSENTIAL AIR DRY / BLOW DRY CRÈME
    Rated 5 out of 5 stars
    My new favorite product!

    This creme came in the mail several days ago but I didn’t try it until today. My hair has never felt softer, smoother and more like I just left the salon than it does today. This is my new favorite product!

    Was this helpful?
  • CLO
    Verified Reviewer
    Hair Type Wavy
    Hair Density Fine
    What is your main hair goal? Hydration + Repair
    October 14, 2026
    Hair Type Wavy
    Hair Density Fine
    What is your main hair goal? Hydration + Repair
    Reviewing
    ESSENTIAL AIR DRY / BLOW DRY CRÈME
    Rated 5 out of 5 stars
    Phenomenal

    My absolute favorite product that I just found. It is THE best I’ve found in a decade. It does such a beautiful job of defining my cut, adding memory and not weighing down my hair. I have already told other women about if for I love it that much!!! Exceptional product line.

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  • Siri S.
    Verified Buyer
    Hair Type Straight
    Hair Density Fine
    What is your main hair goal? Hydration + Repair
    October 2, 2026
    Hair Type Straight
    Hair Density Fine
    What is your main hair goal? Hydration + Repair
    Reviewing
    ESSENTIAL AIR DRY / BLOW DRY CRÈME
    Rated 5 out of 5 stars
    Lovely product!

    Just don’t use too much or it can look greasy on fine hair.

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  • Natalie V.
    Verified Buyer
    Hair Type Curly
    Hair Density Fine
    What is your main hair goal? Smoothing
    September 28, 2026
    Hair Type Curly
    Hair Density Fine
    What is your main hair goal? Smoothing
    Reviewing
    ESSENTIAL AIR DRY / BLOW DRY CRÈME
    Rated 5 out of 5 stars
    Best blow dry cream

    This blow dry creme is fantastic. My hair turns out smooth and silky and seems to hold up to humidity really well.

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