If you’re looking for a strong holding, anti-friz, hair softening gel to help hold your curls, you NEED this product. Before using this product, I was using a Walmart brand mousse that barely helped my curls and left my hair feeling very crunchy. This product doesn’t leave your hair crunchy whatsoever. It holds my curls so well and lasts until my hair wash day (day 3) and my hair is softer because of it. I’ve been using this product for just under a month now and completely fell in love with it and immediately signed up to receive the product every 2 months. I’ll never use another curling product again on my hair. It’s worth every penny, especially knowing the product has clean ingredients smells amazing!