I love this shampoo and conditioner so much I bought the liter of both even though it is definitely a lot more expensive than any drug store brand, or even most salon brands. But it is my favorite smell and I can wash my hair daily with it and it doesn't dry my hair out, though sometimes I go every other day and this shampoo keeps it clean enough. As long as I rinse the conditioner upside down and plop my wavy hair, it comes out shiny and wavy with either moroccan oil or f serum. It's helped me make the simplest and most effective routine ever