PRIMARY COLOR SHAMPOO
PRIMARY COLOR SHAMPOO
PRIMARY COLOR SHAMPOO
NEW FORMULA
PRIMARY COLOR SHAMPOO
PRIMARY COLOR SHAMPOO
PRIMARY COLOR SHAMPOO
NEW FORMULA

PRIMARY COLOR

Shampoo

$52.00
Rated 4.8 out of 5
Based on 19 reviews
Powered by our proprietary Chromatherapy Technology, this advanced daily formula is designed to preserve true-to-tone color from the first shampoo to the next color service. Primary Color Shampoo gently cleanses with an ultra-silky lather that removes buildup, reduces breakage by 89%, and leaves hair with long-lasting 450°F heat and UV color protection*.

Size

8.5 OZ

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Details

    Description

    This advanced daily shampoo, powered by our proprietary Chromatherapy Technology, protects, strengthens, and enhances the vibrancy of color-treated hair. Primary Color Shampoo gently cleanses, with an ultra-silky lather to remove hard water buildup and impurities that can dull color. The Chromatherapy Technology combined with a unique blend of nourishing oils preserves true-to-tone color, increases shine and protects the hair from 450°F heat and harmful UV rays* while vegan proteins moisturize and help to reduce breakage by 89%*.

     

      *Based on testing performed using the complete system of Primary Color Shampoo, Conditioner, and Leave-In Spray on severely damaged hair.
      Key Benefits
      • Removes buildup to preserve color vibrancy and enhance shine
      • Gently cleanses without stripping natural oils
      • Prepares the hair for optimal color retention
      Sustainability
      • 100% PCR Bottles use 88% less energy, lowering carbon footprint
      • 100% PCR Closures 73% lowering carbon footprint vs. virgin oil based plastic
      • 100% PCR Boxes sourced from FSC Certified Board (for all), comprised of 100% recycled material PCW
      Ingredients
      • Chromatherapy Complex preserves color and increases shine
      • Hydrosilk Complex helps to gently cleanse without stripping
      • Nourishing Oil Blend protects the hair and scalp
      Full Ingredient List

      Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Polyacrylate-33, Glycerin, Sodium Lauroyl Sarcosinate, Propanediol, Phenoxyethanol, Glycol Distearate, Fragrance (Parfum), Glyceryl Stearate SE, Polyquaternium-10, Sodium Hydroxide, Sodium Sulfate, Potassium Sorbate, Trehalose, Salvia Hispanica Seed Extract, Sodium Gluconate, Caprylyl/Capryl Glucoside, Hydrolyzed Rice Protein, Ethyl Linoleate, Ethyl Oleate, Tocopherol, Benzyl Alcohol, Caprylic Acid, Guar Hydroxypropyltrimonium Chloride, Xylitol, Sodium Polyitaconate, Sodium Citrate, Sodium PCA, Sodium Lactate, Euterpe Oleracea Fruit Oil, Arginine, Cyclodextrin, Aspartic Acid, PCA, Persea Gratissima (Avocado) Oil, Sapindus Mukorossi Fruit Extract, Crambe Abyssinica Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Limonene, Citrus Limon (Lemon) Peel Oil, Benzyl Salicylate, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Hexamethylindanopyran, Citrus Aurantium Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Pinene, Linalyl Acetate, Linalool

      Please be aware that ingredient lists may change or vary from time to time. To confirm that this R+Co product is suitable for your personal use, please reference the list of ingredients included on your product packaging.

    Vegan

    Gluten Free

    Leaping Bunny-Certified

    No Parabens

    Bottle & Cap Made From 100% PCR

    How to Use

    Massage a quarter-size amount into wet hair and scalp, working from roots to ends. Rinse thoroughly. For best results use as system with Primary Ultra Protection Spray and Conditioner.

    Reviews

    average rating 4.8 out of 5
    Based on 19 reviews
    • 5 Stars
      18 Reviews
    • 4 Stars
      0 Reviews
    • 3 Stars
      0 Reviews
    • 2 Stars
      1 Review
    • 1 Star
      0 Reviews
    95% of reviewers would recommend this product to a friend
    19 Reviews
    Reviewed by Dellane S.
    Verified Buyer
    I recommend this product
    Hair Type
    Wavy
    Hair Density
    Fine
    What is your main hair goal?
    Color Care
    Rated 5 out of 5
    Review posted

    Love it

    This is the best color shampoo..highly recommended

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    Reviewed by Caitlin M.
    Verified Buyer
    I recommend this product
    Hair Type
    Wavy
    Hair Density
    Fine
    What is your main hair goal?
    Volume + Texture
    Rated 5 out of 5
    Review posted

    lovely shampoo

    lovely shampoo - great smell, light weight, cleansing, adds volume

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    Reviewed by Stacy D.
    Verified Buyer
    I recommend this product
    Hair Type
    Straight
    Hair Density
    Fine
    What is your main hair goal?
    Color Care
    Rated 5 out of 5
    Review posted

    love this stuff!

    Great for my red hair, nice texture and smells amazing

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    Reviewed by Stacy D.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Great lather

    Gets my hair nice and clean and smells so good

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    Reviewed by Linda W.
    Verified Buyer
    I recommend this product
    Hair Type
    Straight
    Hair Density
    Fine
    What is your main hair goal?
    Color Care
    Rated 5 out of 5
    Review posted

    The BEST

    I use this shampoo and will never go back to another brand. It is worth every penny.

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