NEW FORMULA
PRIMARY COLOR SHAMPOO
PRIMARY

Color Protecting Shampoo

Powered by our proprietary Chromatherapy technology, this advanced daily formula is designed to preserve true-to-tone color from the first shampoo to the next color service. Primary Color Shampoo gently cleanses with an ultra-silky lather that removes buildup, reduces breakage by 89%, and leaves hair with long-lasting 450°F heat and UV color protection*.

High-performance

Award-winning

Vegan

Cruelty-free

WHAT PEOPLE ARE SAYING

4.9
Rated 4.9 out of 5 stars
Based on 23 reviews
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23 reviews
  • Terri B.
    Verified Buyer
    Hair Type Wavy
    Hair Density Medium
    What is your main hair goal? Color Care
    November 10, 2026
    Hair Type Wavy
    Hair Density Medium
    What is your main hair goal? Color Care
    Reviewing
    PRIMARY COLOR SHAMPOO
    Rated 5 out of 5 stars
    Primary Color Shampoo

    If you want a shampoo that feels like velvet and keeps your color lasting, this is the shampoo for you.

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  • Cynthia
    September 28, 2026
    Reviewing
    PRIMARY COLOR SHAMPOO
    Rated 5 out of 5 stars
    5 Stars

    Amazing for my dry colored hair!

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  • Tra K.
    Verified Buyer
    Hair Type Wavy
    Hair Density Coarse
    What is your main hair goal? Color Care
    September 20, 2026
    Hair Type Wavy
    Hair Density Coarse
    What is your main hair goal? Color Care
    Reviewing
    PRIMARY COLOR SHAMPOO
    Rated 5 out of 5 stars
    My Main Squeeze

    The last time I was at my hairdresser, she used the specific shampoo and I was hooked! I love the way that my hair feels and looks. Soft and shiny even with a textured haircut. I don’t like a lot of fragrance and this shampoo has a scent that is light and delicate. R&Co shampoo is my go-to!

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  • Amy P.
    Verified Buyer
    Hair Type Wavy
    Hair Density Medium
    What is your main hair goal? Color Care
    July 10, 2026
    Hair Type Wavy
    Hair Density Medium
    What is your main hair goal? Color Care
    Reviewing
    PRIMARY COLOR SHAMPOO
    Rated 5 out of 5 stars
    First color shampoo

    Love!

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  • Dellane S.
    Verified Buyer
    Hair Type Wavy
    Hair Density Fine
    What is your main hair goal? Color Care
    May 5, 2026
    Hair Type Wavy
    Hair Density Fine
    What is your main hair goal? Color Care
    Reviewing
    PRIMARY COLOR SHAMPOO
    Rated 5 out of 5 stars
    Love it

    This is the best color shampoo..highly recommended

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