ESSENTIAL SHAMPOO Liter
ESSENTIAL

Daily Shampoo Liter

Provides body, bounce, softness and shine.

High-performance

Award-winning

Vegan

Cruelty-free

How to use

Our Treatments

Step 1

ESSENTIAL SHAMPOO
ESSENTIAL
Daily Shampoo
CLEANSING•PROTECTION•NOURISHMENT
$49
Meet your new hair hero: An everyday all-star created for all hair types. Luxe lather, gentle cleansing, optimal hydration, and amped-up antioxidant protection. It provides a boost of body, bounce, softness and dazzling shine.

Step 2

ESSENTIAL CONDITIONER
ESSENTIAL
Daily Conditioner
DETANGLING•STRENGTH•REPAIR
$49
A universal do-it-all for all hair types and textures. Detangles, fortifies, repairs and protects. Seals in moisture, pumps up shine. This luxurious melting conditioner feels like a treatment but is light enough to use every day.

Step 3

ESSENTIAL AIR DRY / BLOW DRY CRÈME
ESSENTIAL
Air Dry / Blow Dry Crème
SMOOTHING•HYDRATION•PROTECTION
$49
Experience dual-action drying with this versatile styler. Ultra lightweight and quick-absorbing, ESSENTIAL Air Dry/Blow Dry Crème features a unique blend of DuoFlex Polymers that reduce breakage by 79%* and provide 450o heat protection*, high shine & smoothness to air dried and blow-dried styles.  Air dried hair is left with controlled, yet soft and touchable, natural texture, while blow dried hair is...

Step 4

ULTRA DRY TEXTURE SPRAY
ULTRA DRY
Texture Spray
TEXTURE•VOLUME•REFRESH
$49
Optimal grip meets sultry texture. Build the perfect amount of control for full-on texture, shine and volume that remains touchable no matter how glam you go. Our dry texturizing spray is formulated to absorb weightlessly into strands. This high-tech invisible styler has a dry finish and allows for endless reshaping with zero flaking or crunch. Our dry texture spray adds...

WHAT PEOPLE ARE SAYING

4.9
Rated 4.9 out of 5 stars
Based on 9 reviews
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9 reviews
  • Anna K.
    Verified Buyer
    Hair Type Wavy
    Hair Density Medium
    November 3, 2025
    Hair Type Wavy
    Hair Density Medium
    Reviewing
    ESSENTIAL SHAMPOO Liter
    Rated 5 out of 5 stars
    Effective, gentle, great smell

    Essentially the title. It lathers well, leaves the hair soft, and smells really nice.

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  • Arianna H.
    Verified Buyer
    Hair Type Straight
    Hair Density Coarse
    What is your main hair goal? Hydration + Repair
    May 14, 2025
    Hair Type Straight
    Hair Density Coarse
    What is your main hair goal? Hydration + Repair
    Reviewing
    ESSENTIAL SHAMPOO Liter
    Rated 4 out of 5 stars
    Shampoo!!

    This is the best shampoo i’ve used in a long time! It’s great for my extensions!

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  • LAURA S.
    Verified Buyer
    Hair Type Wavy
    Hair Density Medium
    What is your main hair goal? Volume + Texture
    February 8, 2025
    Hair Type Wavy
    Hair Density Medium
    What is your main hair goal? Volume + Texture
    Reviewing
    ESSENTIAL SHAMPOO Liter
    Rated 5 out of 5 stars
    LOVE LOVE LOVE THIS Shampoo

    I have used one other shampoo by this brand and this one works well and smells great.

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  • kristie
    December 24, 2024
    Reviewing
    ESSENTIAL SHAMPOO Liter
    Rated 5 out of 5 stars
    5 Stars

    Smells great and does the job!

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  • Angela
    December 19, 2024
    Reviewing
    ESSENTIAL SHAMPOO Liter
    Rated 5 out of 5 stars
    5 Stars

    Love it. Makes my hair clean and soft not stripped.

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