High-performance
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Award-winning
Vegan
Cruelty-free
How to use

Our Treatments
Step 1


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ESSENTIAL
Daily Shampoo
4.9
(64)
4.9
(64)
CLEANSING•PROTECTION•NOURISHMENT
. Original price:
. Final price:
$49
Meet your new hair hero: An everyday all-star created for all hair types. Luxe lather, gentle cleansing, optimal hydration, and amped-up antioxidant protection. It provides a boost of body, bounce, softness and dazzling shine.
Step 2


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ESSENTIAL
Daily Conditioner
4.9
(57)
4.9
(57)
DETANGLING•STRENGTH•REPAIR
. Original price:
. Final price:
$49
A universal do-it-all for all hair types and textures. Detangles, fortifies, repairs and protects. Seals in moisture, pumps up shine. This luxurious melting conditioner feels like a treatment but is light enough to use every day.
Step 3


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ESSENTIAL
Air Dry / Blow Dry Crème
4.9
(107)
4.9
(107)
SMOOTHING•HYDRATION•PROTECTION
. Original price:
. Final price:
$49
Experience dual-action drying with this versatile styler. Ultra lightweight and quick-absorbing, ESSENTIAL Air Dry/Blow Dry Crème features a unique blend of DuoFlex Polymers that reduce breakage by 79%* and provide 450o heat protection*, high shine & smoothness to air dried and blow-dried styles. Air dried hair is left with controlled, yet soft and touchable, natural texture, while blow dried hair is...
Step 4


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ULTRA DRY
Texture Spray
4.6
(19)
4.6
(19)
TEXTURE•VOLUME•REFRESH
. Original price:
. Final price:
$49
Optimal grip meets sultry texture. Build the perfect amount of control for full-on texture, shine and volume that remains touchable no matter how glam you go. Our dry texturizing spray is formulated to absorb weightlessly into strands. This high-tech invisible styler has a dry finish and allows for endless reshaping with zero flaking or crunch. Our dry texture spray adds...
WHAT PEOPLE ARE SAYING
5.0
Rated 5.0 out of 5 stars
Based on 17 reviews
5
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4
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3
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2
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17 reviews
- Amy K.Verified BuyerHair Type WavyHair Density FineMay 28, 2026Hair Type WavyHair Density FineReviewingESSENTIAL CONDITIONER - MiniRated 5 out of 5 starsLovely Smell
This has a light floral smell that is so nice. It moisturizes my fine hair and I can to 2 days without washing.
Was this helpful? - Danielle B.Verified BuyerHair Type WavyHair Density MediumWhat is your main hair goal? Hydration + RepairApril 3, 2026Hair Type WavyHair Density MediumWhat is your main hair goal? Hydration + RepairReviewingESSENTIAL CONDITIONER - MiniRated 5 out of 5 starsGreat product
I love this stuff. Got the small bottles to try it out on my hair and it works great. My hair is smooth and silky, looks healthy and smells great. My hair doesn't get greasy or dried out from the product. Will definitely purchase the larger bottle next time.
Was this helpful? - JonathanMarch 20, 2026ReviewingESSENTIAL CONDITIONER - MiniRated 5 out of 5 stars5 Stars
Cute size.
Was this helpful? - Cynthia H.Verified BuyerHair Type WavyHair Density CoarseWhat is your main hair goal? Hydration + RepairFebruary 19, 2026Hair Type WavyHair Density CoarseWhat is your main hair goal? Hydration + RepairReviewingESSENTIAL CONDITIONER - MiniRated 5 out of 5 starswonderful product!
makes my hair feel so soft and smooth!
Was this helpful? - Sarah O.Verified BuyerHair Type StraightHair Density FineWhat is your main hair goal? Volume + TextureJanuary 26, 2026Hair Type StraightHair Density FineWhat is your main hair goal? Volume + TextureReviewingESSENTIAL CONDITIONER - MiniRated 5 out of 5 starsPerfect for fine hair
My hair was bouncy and light, and so shiny.
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