High-performance
Award-winning
Vegan
Cruelty-free
WHAT PEOPLE ARE SAYING
15 reviews
- Wendy B.Verified BuyerHair Type WavyHair Density CoarseWhat is your main hair goal? Hydration + RepairJuly 24, 2026Hair Type WavyHair Density CoarseWhat is your main hair goal? Hydration + RepairReviewingBLONDED BRIGHTENING SHAMPOORated 5 out of 5 starsLove it
In my opinion it’s the best brightening blonde shampoo out there and I’ve tried all of them!! You will not be disappointed and I will buy on repeat !!
- Teri B.Verified BuyerHair Type WavyHair Density MediumWhat is your main hair goal? Color CareApril 30, 2026Hair Type WavyHair Density MediumWhat is your main hair goal? Color CareReviewingBLONDED BRIGHTENING SHAMPOORated 5 out of 5 starsBlonded toning
Love this purple shampoo. Really helps keeping the yellow/orange tones out of highlights
- Shana W.Verified BuyerHair Type StraightHair Density MediumWhat is your main hair goal? Color CareApril 7, 2026Hair Type StraightHair Density MediumWhat is your main hair goal? Color CareReviewingBLONDED BRIGHTENING SHAMPOORated 5 out of 5 starsBlonde extensions
I have been using this shampoo on my light blonde highlights for about 2 years. My natural color is brown and increasingly gray. I have been using on my light blonde extensions for about 8 months, It definitely prevents brassiness. I heat style rarely, my hair stylist always gives me an A+!
- Jane C.Verified BuyerHair Type StraightHair Density FineWhat is your main hair goal? Color CareMarch 3, 2026Hair Type StraightHair Density FineWhat is your main hair goal? Color CareReviewingBLONDED BRIGHTENING SHAMPOORated 5 out of 5 starsFantastic shampoo
This shampoo has a great thick texture that suds up nicely. It is good combo of both purple and blue which keeps my grey/whitish blond balayage from the brassiness. It doesn’t turn my grey/white blue or purple like some other shampoos. Highly recommend.
- Theresa p.Verified BuyerHair Type WavyHair Density FineWhat is your main hair goal? Hydration + RepairFebruary 4, 2026Hair Type WavyHair Density FineWhat is your main hair goal? Hydration + RepairReviewingBLONDED BRIGHTENING SHAMPOORated 5 out of 5 starsGreat shampoo
Made my hair look great