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Calling all blondes: SUNSET BLVD Conditioner is the second step in the brightest, softest, most non-brassy hair you can have.

SUNSET BLVD: where all the sparkly lights shine just that much brighter. By eliminating brassy tones, SUNSET BLVD Shampoo makes blondes extra bright and greys fantastically silver. Think of it like Photoshop for your hair.

For maximum moisture, apply ATLANTIS to the areas where your hair is the driest.

If your hair needs moisture, use ATLANTIS to bring its life back.

What’s not to love about big, beautiful, bouncy hair? Start with DALLAS Shampoo to add vitality to fine, flat hair.

The next stop on your journey to Texas-sized hair (Or at least hair that’s bigger than normal).

GEMSTONE will help preserve and prolong the life of your shade.

GEMSTONE is great for anyone with color-treated hair. It is specially formulated to protect and preserve your hue.

For light, natural and authentic hair, ANALOG is the only step you need for weightless softening and conditioning.

Styles that favor moisture over hold; smooth-textured looks.

MANNEQUIN is a messy, matte, sexy styling paste.

For those of you who simply cannot bear to go out with anything less than perfectly blown-out hair, there is PARK AVE.

Perfect for creating second-day texture and separation while retaining body.

CHIFFON is the perfect lightweight mousse for volume, body and shine.

DEATH VALLEY is the quickest way to get volume and body into your hair.

OUTER SPACE is what we call a “working spray” and is what stylists use on set to constantly change looks.

DALLAS is the quintessential step to the mega blow-dry: It gives you the option of volume at the roots and control at the ends, as well as body and shine.

We think of ONE as a primer or a base coat: It protects your hair from everything else you’re going to do to it. ONE evens out the porosity in your hair so that products adhere evenly. It’s also useful as a revitalizer.

Rockaway is the closest you’ll get to looking like you’ve been at the beach without stepping out of the concrete jungle.