Great for deep cleaning every few weeks!
I normally use the Television shampoo and conditioner, but had heard about Oblivion working to remove build-up. I followed the directions carefully (wet hair, rub into the roots first, then scrub and gather the rest of the hair, wait to rinse for 1-2 minutes), and my hair felt extremely soft, clean, and light. I use various dry shampoos and hair sprays in between getting my hair colored, so this was almost like a facial for my hair. I plan to use it once every few weeks. Great as an "extra" product, not something for every single day.