Are you ready to be electrified? If a creative spark is what you need in the here and now, you’ll find it at Electric House, R+Co’s barrier-breaking, new immersive education experience that grants you a view of hairdressing in the next millennium.
Unlike anything you’ve ever experienced before, Electric House merges A.I. with hair education; robots and sentient thinking abound in a snapshot of the not-so-distant future. What will tomorrow’s hair trends be, and how will we arrive at them? How will we create awe-inspiring hair in an increasingly digital world? Once inside Electric House, you’ll explore these ideas plus future-forward education through never-before-seen interactive environments—giving you a front-row seat to hair’s inevitable evolution.
Central to Electric House, the innovative work of R+Co’s Collective—Garren, Howard McLaren, Thom Priano and Ashley Streicher—will
be brought to life through cutting-edge technology and set amidst a backdrop of mind-blowing theatrics and performances.
As our dependence on the digital world grows, Electric House proves how, despite the threat of automation, the future of hairdressing remains one of human touch, collaboration and connection. Electric House celebrates these authentic connections—both new unions and reunions; it bands together peers to empower and enliven new creative energies and relationships; it reminds us of the unrivaled importance of hairstyling and how it serves our individuality and personal magic—now, and in the future.
For one night only in New York City, Electric House will open a portal to what’s to come for hairdressing; step in, and together we’ll explore hair’s next frontier with you.