Resort 2018: Lela Rose + Lorod
A seasoned veteran and dynamic, young duo presented two interesting viewpoints and opportunities for R+Co during the Resort 2018 season. Lela Rose — a longtime staple in resortwear, favored for her feminine prints and designs — and newcomer Lorod — designed by a duo that’s reinventing American workwear — charged R+Co’s Braydon Nelson and Edward Lampley to translate their inspiration into a hairstyle that could speak all on its own.
Lela Rose’s Resort 2018 collection was “garden chic in full bloom.” Inspired by a ‘70s song lyric, Rose’s staple festive, feminine frocks were infused with hues from various garden beds + fabrics that were adorned with “vintage tattoo” inspired embroidery. Lead Stylist Braydon Nelson for R+Co reconfigured this inspiration into a style that accentuated the floral-embroidered designs. “We wanted it very simple and angelic while maintaining a natural texture in the hair,” explained Nelson.
Get the Look:
1. Comb CHIFFON Styling Mousse through strands and tuck the hair behind each ear, held in place by a clip.
2. Use a diffuser or a straightener to add light dimension and texture then remove the clips + brush through the entire mane.
3. Add DEATH VALLEY Dry Shampoo and work through hair until desired texture is achieved, then re-tuck hair behind the ears + secure with bobby pins.
Lauren Rodriguez + Michael Freels, the duo behind newcomer brand Lorod, re-contextualized vintage workwear, expanding and softening their pre-fall collection with lightweight, neutral pieces for their first official presentation for Resort 2018.
Workwear has been the cornerstone of Lorod since launch, and they looked to images of American workwear from the 1950s for inspiration, but ultimately infused a new wave of diversity by implementing interesting design elements and colors, as well as a new crop of models in the form of artists, friends, social media starlettes and cool strangers.The mixing of old and new served as the direction for R+Co’s lead hairstylist, Edward Lampley, who created a style reminiscent of a ‘50s work day but with a modern feel. “We wanted it to be a bit of a sweaty, greasy texture,” explained Lampley.
Get the Look:
1. To achieve the half-up / half-down look, start with AIRCRAFT Pomade Mousse, applying from root to mid-shaft.
3. Create a center part and section the hair off below the occipital bone. Section off two pieces on either side.
4. Apply DALLAS Thickening Spray for hold + strength, then create a small cornrow from ear to ear for a small structure to pin everything in place.
5. Take the front section of hair on either side of the part and loosely roll + tuck it underneath the braid.