Parents devoted to R+Co, here’s yet another reason to love the brand: R+Co KIDS Gryph & IvyRose, a line of kids-centric hair and bath products. R+Co sought the partnership of trail-blazing Gryph & IvyRose, a children’s brand focused on holistic wellness for children. Founded by Rachel Finger, Karolína Kurková and Orion Nevel, Gryph & IvyRose features formulas with 20 to 30 times the industry standard of herbs to support the biome, the collection of beneficial bacteria living inside and outside of humans that helps keep immune systems strong—and that same technology can be found in R+Co KIDS. Here, the three Gryph & IvyRose co-founders chat about what you can expect from this exciting collaboration.
Why do you think wellness is making its way into kid’s products?
Orion: Because millennial parents are interested in wellness for themselves. They enter into parenthood and think, “This is working great for me; maybe I should be doing this for my kids, too.”
Why do you believe this wellness approach is necessary for children?
Rachel: It’s a more preventative approach to health. When you have kids, it’s natural for them to get sick often; they’re exposed to so much and everything’s new. We wanted to give parents a toolkit to help and support kids and keep their immune systems strong.
Orion: Giving a parent more tools than just a pediatrician is really useful. We’re very pro-pediatrician; we have one on our team. But everyone knows: The less trips to the pediatrician, the better for everybody.
What inspired you to create Gryph & IvyRose?
Karolína: For me, it was a natural evolution of my lifestyle before kids. I grew up in the Czech Republic and I spent a lot of time in nature on my grandparents’ farm, planting and harvesting. Then, in my early 20s, I was very much into alternative practices and methods—and I am very curious. Being in the [modeling] business, I learned very early on that it’s not just about the creams you put on—it’s about the lifestyle that you live, what you put in your body, how you think..
Rachel: My twins were born premature … they had a lot of difficulties developmentally and physically. After a lot frustration with the conventional avenues, I started taking them to acupuncture treatments and getting herbs from Orion. Within a week, I saw a substantial improvement. I was blown away at how well it worked—that was the catalyst for me.
How did the collaboration with R+Co come to be?
Rachel: We’re long-time fans of R+Co and we see it as the “it” hair care brand for adults. This collaboration makes sense: The clientele for R+Co has started entering parenthood.
Karolína: And, I got to work with Garren through modeling for years and I think he’s incredible—his reputation is unparalleled. To collaborate with him is beyond amazing.
What types of products will R+Co KIDS offer?
Rachel: They’re starting with DAILY EMBRACE Shampoo + Conditioner, GET-A-GRIP Detangling Spray and THAT’S A WRAP Body Wash.
What differentiates R+Co KIDS from your brand?
Rachel: The R+Co KIDS design—it’s very fun and funky. It feels inline with what we do; we have cute animal illustrations on our packaging that feel elevated, and R+Co went with a similar theme but used real photography images.
How do the two brands complement one another?
Rachel: Both brands offer approachable products for the consumer that are performance-based—which is pretty unusual for children’s brands as far as hair care and body care goes.
Who do you envision buying R+Co KIDS Gryph & IvyRose?
Karolína: Any cool parents out there!
Orion: Working in the clinic for so many years, I’ve realized people with sensitive skin will actually use children’s products. So, you don’t have to be a kid to use this collaboration!
What’s your (or your kids’) favorite R+Co KIDS Gryph & IvyRose product?
Karolína: GET-A-GRIP Spray Detangler. My little one has finer hair, and when he sleeps it tangles. The detangler conditions and makes his hair easier to brush and doesn’t weigh it down. I even use the detangler myself! In the morning after swimming, I’ll spray it all over my hair to act as a base, and then slick my hair back and use molding clay to keep it in place.
Rachel: I’m also a fan of GET-A-GRIP Spray Detangler; it makes hair super manageable without having to argue, scream and fight over each hair session. Plus, DAILY EMBRACE Shampoo + Conditioner is a massive convenience for parents during bath time; you can skip that extra conditioning step, especially when you have multiple kids.