The rule-bending, cutting-edge creativity of R+Co is often in-line with iconic fashion names, and the free-spirited, L.A.-luxe vibe of legendary retailer Fred Segal is no exception. As such, we are thrilled to announce a collab between R+Co and the West Coast fashion destination cu-rated by none other than our new collective member and L.A. native, Ashley Streicher!

Ashley’s edit offers seven of R+Co’s top-performing products in Fred Segal’s whimsical, re-imagined packaging inspired by the L.A. lifestyle Fred Segal has so beautifully embodied since 1961. R+Co’s products are known to evoke a place, style or attitude which is why the collage-style pop art - along with Ashley’s selection of L.A. favorites - encapsulates a deep sense of Southern California: rock n roll, unexpected beauty, dream states and a surrealist influence.

At R+Co, we have always loved the high-end mixology of Fred Segal, and how it has curated and launched brands and experiences consistently over time. Like R+Co, Fred Segal has collaboration in its DNA and a history of being inspired by art, music, travel and the world at large. “R+Co…is based around the concept that a collective approach to product creation is what results in the highest level of innovation,” says Daniel Langer, president of R+Co.

So, let R+Co X Fred Segal give your hair - and your shelf - an L.A. story. The products in this collection include: Control Flexible Paste, Television Perfect Hair Shampoo & Conditioner, Waterfall Moisture + Shine Lotion, Outer Space Flexible Hair Spray, Death Valley Dry Shampoo and Trophy Shine & Texture Spray. Get your hands on this limited-edition collaboration before it sells out! Available on Randco.com, FredSegal.com + at Fred Segal.