My wife and I have been using the R+Co shampoos for awhile now, and they have quickly become our favorite products. I decided to try out this product because I was out of my medium hold styler from another company. I used it in my damp hair and let it dry, and it added a small amount of hold and a little shine. My hair definitely feels healthy. I can definitely see it having a bit more of a “piece-y” hold when the hair has been blow-dried, or is dry. It’s definitely true that it’s a “builder” where you start with a little, and then kind of add more here and there to get exactly what you want. Overall, I’m very happy with it thus far. My only knock would be that it’s a small container for the amount you’d have to use if you’re doing your hair daily, but that’s just a “nid picky” complaint, and most people don’t wash or style everyday (thanks, Covid). It’s not cheap, but good products aren’t. Anywhere that’s here reading this already knows that.