Get the Look Miami Swim Week 2018

R+Co went BACKSTAGE during Miami Swim Week with Key Stylist and R+Co Educator Sera Sloane. Two days and four shows later, Sera Sloane and the R+Co team styled over 75 models for Beach Bunny Swimwear, For Love & Lemons, Aguaclara and Luli Fama.

Hair by Sera Sloane
Photography by Alessandra Myers
The 2018 collection for For Love & Lemons had an ultra-sexy and flirty vibe. The final hair look was inspired by vacationing without having an air-conditioner. Lead hairstylist Sera Sloane created a look that mimicked being out all day in hot, humid weather. “The vibe was super, super sweaty and sort of oily,” Sloane described. 

Get the Look:
1. Start with a generous amount of TINSEL Smoothing Oil and apply to the hair, focusing on the ends to imitate the look of greasy hair.
2. Gather hair into a messy and sloppy topknot, leaving large strands of loose hair out.
3. Pull strands of hair down in the front and on the sides of the face.
4. Using more TINSEL Smoothing Oil at the ends of the pieces of hair left out of the topknot, finish the look by twisting and scrunching the ends of the hair into little ‘S’ patterns.

Hair by Sera Sloane
Photography by Alessandra Myers
The inspiration for the Beach Bunny 2018 collection was heaven on earth. To match the vibe of the pieces, lead hairstylist Sera Sloane created a light and airy look on the models. “We really focused on giving the girls as much hair as possible,” mentioned Sloane.

Get the Look:
1. Start by using a curling iron to create big, soft waves. Let hair set.
2. Spray DEATH VALLEY Dry Shampoo at the roots and through then mid-lengths.
3. Add extensions for volume and length, and brush through to blend together.
4. Spritz ROCKAWAY Salt Spray at the roots and mid-lengths of the hair, then blow-dry.
5. Brush through the hair to create the airy look.
6. Apply BADLANDS Dry Shampoo Paste at the roots and massage in.
7. Finish with SKYLINE Dry Shampoo Powder [launching soon] at mid-lengths and brush through.

Hair by Sera Sloane
Photography by Alessandra Myers
This year’s presentation for the Aguaclara collection included complete summer day and night looks. Lead hairstylist Sera Sloane created a hair look that complemented the swimwear. “Shine was really important,” said Sloane, who used a variety of products to achieve the final look.

Get the Look:
1. Start by spraying GRID Structural Hold Setting Spray into the hair before blow-drying, to create a base for the style.
2. Using a curling iron, add definition by creating light waves to strands of hair.
3. Split hair into two pigtails, twisting them away from the face. Then tuck hair behind the ears until it sets.
4. Untwist hair, spray TROPHY Shine + Texture Spray and tousle.
5. Finish with CONTINENTAL Glossing Wax to smooth the hairline and front pieces.

Hair by Sera Sloane
Photography by Alessandra Myers
The Luli Fama 2018 collection was inspired by all things Cuba, and featured cut outs, bright prints and flirty details. Lead hairstylist Sera Sloane created two looks to complement the pieces.

Get the Look: Topknot
1. Begin by misting the hair. Then pump PALM SPRINGS Pre-Shampoo Treatment Mask into palms and emulsify before applying to the hair.
2. Brush through the hair.
3. Using MOTORCYCLE Flexible Gel, gather hair and create a topknot, using bobby pins to secure.
4. Finish with CONTINENTAL Glossing Wax and apply at and around the hairline edges to add high-shine.

Get the Look: Down
1. Begin by using a curling iron to create soft waves.
2. Spray the hair with FOIL Frizz + Static Control Spray.
3. Apply CONTINENTAL Glossing Wax to the hairline to calm down any frizz due to humidity and to hold hair in place.
4. Finish with OUTER SPACE Flexible Hairspray for added hold.
*Note – For areas of the scalp where the hair is heavy, apply ROCKAWAY Salt Spray to help evaporate moisture and give strands more volume.


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