This season's most wanted

This season's most wanted

Our curated Holiday Kits were made for gifting—just add a bow.
Order by 12/12 to ensure your gift arrives by 12/24.

Our curated Holiday Kits were made for gifting—just add a bow.
Order by 12/12 to ensure your gift arrives by 12/24.

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TOP-RATED BESTSELLERS

F-LAYER CONDITIONING SERUM

F-LAYER DEEP CONDITIONING SERUM

$38.00

Rated 5.0 out of 5
Based on 117 reviews
LIFESTYLER VOLUME & TEXTURE SPRAY

LIFESTYLER VOLUME & TEXTURE SPRAY

$49.00

Rated 4.6 out of 5
Based on 69 reviews
HYPERSONIC HEAT STYLING MIST

HYPERSONIC HEAT STYLING MIST

$36.00

Rated 4.7 out of 5
Based on 32 reviews
INGENIOUS THICKENING SHAMPOO + CONDITIONER SET

INGENIOUS THICKENING

SHAMPOO + CONDITIONER SET

$98.00

Rated 4.8 out of 5
Based on 14 reviews
REBOUNCE NATURAL TEXTURE & CURL DEFINING CREME

REBOUNCE

NATURAL TEXTURE & CURL DEFINING CRÈME

$42.00

Rated 4.8 out of 5
Based on 24 reviews

ESSENTIAL AIR DRY/BLOW DRY CRÈME

Experience dual-action frizz-free drying with the newest addition to our ESSENTIALS Collection

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OUR SUSTAINABLE BLEU PRINT

100% PCR Packaging.
Cruelty-free, Vegan, and Gluten-free formulas.

ESSENTIAL BLOW DRY TONIC
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PRIMARY COLOR SHAMPOO
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DE LUXE REPARATIVE CONDITIONER
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FEATHERLIGHT HAIRSPRAY
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OPTICAL ILLUSION SMOOTHING OIL
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DE LUXE REPARATIVE SHAMPOO
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INGENIOUS THICKENING SHAMPOO
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VAPOR LOTION TO POWDER DRY SHAMPOO
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CULT CLASSIC FLEXIBLE HAIRSPRAY
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SLEEP MASQUE NIGHT REPAIR SERUM
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THE BLEU PHILOSOPHY

INNOVATION. MODERNITY. SUSTAINABILITY. STYLE.

Cutting-edge packaging

Recycled and recyclable packaging creates a continuous cycle of sustainability.

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Vegan Formulas

Highest-performance, non-toxic ingredients.

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Editorial edge and salon styling

Essentials for all hair types and textures.

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