R+Co is a collective of some of the most forward-thinking, rule-bending hairstylists in the business. We are a think tank of top editorial and salon stylists and educators—with a combined century of hairdressing knowledge and experience—and we make sure that we have more than one viewpoint on everything we do.
Stylists are the real heroes of this brand. In an industry not always known for collaboration, R+Co is all about creating a dialogue between the broader stylist community to celebrate the culture of hairdressing. We advocate for stylists—and their clients—to find the point of view and style that best matches their own. All of our products are treatment-oriented, with the health of the hair and scalp always top-of-mind. We use unique ingredients and complexes to make sure that each product delivers true benefits.
And everything is formulated without parabens, sulfates (SLS or SLES), mineral oil and petrolatum. They are all vegetarian, cruelty-free, gluten-free and color-safe.
R+Co is about an experience. The packaging and fragrances were designed to enhance that experience and evoke a feeling, place, style or attitude. You’ll know just by looking at a bottle or tube what a product is meant to do, and the subtle yet sophisticated fragrances—meant for both men and women—are as individual as the members of our collective.
Howard McLaren has been the creative director of some of the most influential hair brands of our time: From Toni & Guy to Bumble & bumble, his perspective has informed generations of hairdressers across multiple continents. He is often credited with re-establishing razor cutting as a true technique.
Early in his career, Howard began photographing everything he did—a process that informed one of the main tenets of his approach to cutting and styling. He found that it was an individual’s personal style and the function of the look that really dictated what was right.
Over the last few years, Howard took a step back from educating in order to push the boundaries of what a salon should be, making Los Angeles his home base and opening Whitehouse, a collaboration with Amanda Wall, where they explored a blend of hair, photography, film, interiors and customer experience. Both American and French Vogue took notice.
With R+Co, Howard has finally come to a place of real differentiation. Howard’s goal is to create a brand identity that will attract, inspire and push both hairdressers and consumers to want, expect and, eventually, demand more.
For more than four decades, there has been one fashion leader in hair, an icon who needs only one name: Garren.
Considered to be one of the world’s go-to hairstylists and style experts, Garren is trusted by the fashion industry's leading photographers, designers, editors and celebrities to create their trademark transformations, ad campaigns and magazine editorials. With more than 1,000 magazine covers to his credit, Garren’s name is synonymous with the highest level of unparalleled style, sensibility and sophistication.
Garren’s work is consistently featured in leading global fashion publications, including Vogue, Allure, Italian Vogue, W and Interview. Throughout his career, he has collaborated with the industry's best photographers: Steven Meisel, Patrick Demarchelier, Mario Sorrenti, Mert Alas & Marcus Piggott, Steven Klein, Peter Lindbergh, David Sims, Craig McDean, Mikael Jansson, and the late Richard Avedon, Helmut Newton and Irving Penn.
His trendsetting haircuts and styles for preeminent fashion models and celebrities make headlines around the world. Garren’s unique transformational ability has earned him a loyal following, from Linda Evangelista, Naomi Campbell and Karlie Kloss to Madonna and Lady Gaga.
Garren brings his exquisite eye and vast styling expertise to R+Co, understanding better than anyone how to explain how to use each product to make your hair do what you want it to.
Thom Priano is considered one of the world’s top men’s groomers—and is an equally talented women’s stylist. He is what you might call a “lifestyle stylist.” He is not merely concerned with the hair on a person’s head, but rather with all of the elements that go into creating personal style…and an amazing photograph.
Thom has shaped our generation’s perception of what men should look like—from the iconic Calvin Klein underwear ads to the original Abercrombie “magalogs” to a client list full of Hollywood’s leading men, including the likes of Brad Pitt, Justin Timberlake, Tyson Beckford and David Bowie.
His advertising clients include brands like Chanel and Ralph Lauren. His magazine credits span everything from GQ and Details to Men’s Vogue. And he has worked with every fashion photographer you can think of, including Bruce Weber and Annie Leibovitz.
Thom brings his expertise in men’s hair care to R+Co, rounding out the collective and taking care of the other 50 percent of the population.